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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Valence bias arises from both positive and negative responses to ambiguous stimuli
Jordan E Pierce1,2, Nicholas R Harp3, James J Gross4
1Department of Psychology, University of Nebraska-Lincoln, Lincoln, NE, United States.
Background:
Individuals vary in their tendency to interpret emotionally ambiguous stimuli as relatively more positive or negative, a trait-like difference known as "valence bias." To date, research on valence bias has relied upon two-alternative forced-choice (2AFC) valence decisions that conflate the presence of positivity with the absence of negativity, and vice versa. This is problematic because more frequent negative judgments of ambiguous stimuli (i.e., a more negative valence bias) could represent true negative appraisals of those stimuli, or a difficulty in identifying a positive appraisal.
Methods:
In two preregistered studies, participants completed a standard 2AFC valence bias task (n = 100 and n = 508 in the respective studies) and provided separate positive and negative unipolar ratings of the same stimuli.
Results:
The 2AFC valence bias task captured independent effects of both positivity and negativity. Individuals with a more negative valence bias showed high endorsement of negativity and low endorsement of positivity; those with a more positive bias showed the opposite pattern. Individuals with a more positive valence bias also exhibited a stronger relationship between positive unipolar ratings and 2AFC categorization than individuals with a more negative valence bias, suggesting a greater sensitivity to positive appraisals. These results replicated in Study 2 in a larger, more diverse sample using unique stimulus sets.
Discussion:
Despite individual differences as a function of valence bias, ambiguous stimuli were endorsed as both positive and negative on unipolar scales, refuting claims that they might be "valence-free." Collectively, these results demonstrated that multiple appraisals of ambiguity are recognized and weighted based on individual bias in valence processing during affective decision-making.
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