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Analysis of Melanoma Educational Content and Skin of Color Representation on TikTok: Cross-Sectional Study
Daniella Jaguan1,2, Zoya Siddiqui1,3, Jennifer Nam Choi1
1Department of Dermatology, Feinberg School of Medicine, Northwestern University, 676 N St Clair St #1600, Chicago, IL, 60611, United States, 1 (312) 695-8106.
Unlabelled:
Melanoma-related TikTok content lacks adequate skin of color representation and comprehensive educational content. This study found that engagement differed by content type, with response-style videos performing best and educational videos performing worst; in multivariate analysis, patient-created videos were also associated with higher engagement, while educational depth was not associated with engagement, suggesting that format, relatability, and presentation style may influence audience engagement more than educational depth, highlighting potential opportunities to improve the reach and inclusivity of melanoma-related health communication.
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