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When Visual Richness Meets Cognitive Simplicity: How Interface Design Shapes Consumer Experience in Digital Fashion

Xu Hu1, Jing Zhang1

  • 1Global Management Department, Kookmin University, Seoul 02707, Republic of Korea.

Behavioral Sciences (Basel, Switzerland)
|September 26, 2026
PubMed

Keywords:
digital commercedigital consumer behaviordual-process theoryinterface complexityonline fashion shoppingperceived shopping qualityuser interface design

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