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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Reconceptualising political influencers: An alternative means of definition and analysis

Elizabeth Dubois1, Katharine Dommett2

  • 1University of Ottawa, Canada.

New Media & Society
|September 30, 2026
PubMed

Keywords:
Conceptual frameworkmicro-celebrityopinion leaderpolitical influencersocial media

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