Related Experiment Video

Updated: Oct 9, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Going green through screens: Parasocial relationships, self-expansion, and online sustainable consumption

Yuhuan Xu1, Jianguo Du1, Muhammad Umair Wattoo2

  • 1School of Management, Jiangsu University, China.

Acta Psychologica
|October 7, 2026
PubMed

Keywords:
Environmental concernGreen purchase behaviorGreen purchase intentionParasocial relationshipSelf-expansion

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