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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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ADHD-related neurodiversity and innovation in marketing teams: a grounded theory framework of customer-oriented

Sima Alipour1, Abbas Ali Rastgar1, Shahryar Sorooshian2,3

  • 1Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran.

Frontiers in Psychology
|October 17, 2026
PubMed
Abstract

Keywords:
ADHDMediated Empathy in Boundary-SpanningNeurodiverse Cognitive SynergyResilient Organizational Adaptationmarketing

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