Related Experiment Video

Updated: Oct 26, 2026

Measuring Engagement of Spectators of Social Digital Games
14:02

Measuring Engagement of Spectators of Social Digital Games

Published on: July 3, 2021

From posts to engagement: comparing TikTok and Instagram communication among Czech sports teams

Kateřina Bočková1, Imran Ahmed Shahzad1, David Anthony Procházka2

  • 1Department of Management and Economics, DTI University, Dubnica nad Váhom, Slovakia.

Frontiers in Sports and Active Living
|October 24, 2026
PubMed
Abstract

Keywords:
Czech republicTikTokanovafan engagementinstagramsocial mediasports marketing

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