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The double-edged sword of generative AI: How value perceptions drive creativity, job enhancement, and security

Mai Nguyen1, Tuan Phong Nham2, Intesar Almugren3

  • 1Department of Marketing, Griffith University, 170 Kessels Road, Nathan, QLD, 4111, Australia; School of Languages and Tourism, Hanoi University of Industry, Hanoi, Viet Nam.

Acta Psychologica
|October 26, 2026
PubMed

Keywords:
Employee creativityEnjoymentGenerative AIHedonic valueJob enhancementJob insecurityUtilitarian value

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