[Sociocultural requirements for alcohol and tobacco education measures]

If behaviour changes are taken as a criteria for the effectiveness of alcohol and tobacco education, the results of evaluation research are not encouraging. The unefficiency of alcohol and tobacco education is considered to be caused on the one hand by a too limited concept of education applied to teaching programmes. On the other hand a number of antagonisms between educators and pupils result from not taking into consideration sociocultural facts. At the outset, these antagonisms bring about the failure of measures for alcohol and tobacco education. A number of postulates to overcome the contradictions between educational aims and the expectations of pupils are discussed.