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Related Experiment Videos

Analyzing the hospice market.

C L Breindel, T O'Hare

    Hospital Progress
    |October 1, 1979
    PubMed
    Summary
    This summary is machine-generated.

    Hospice service decisions should prioritize patient need over subjective feelings. Marketing strategies can effectively identify populations requiring hospice care, ensuring better resource allocation.

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    Area of Science:

    • Healthcare Management
    • Public Health
    • Palliative Care

    Background:

    • Hospice service provision is often influenced by non-clinical factors.
    • Identifying eligible patient populations for hospice care presents a challenge.

    Purpose of the Study:

    • To advocate for evidence-based decision-making in hospice service allocation.
    • To explore the utility of marketing methodologies in hospice needs assessment.

    Main Methods:

    • Analysis of hospital administrative data.
    • Application of market segmentation principles to healthcare services.
    • Review of patient demographics and service utilization patterns.

    Main Results:

    • Decisions regarding hospice services should be driven by objective patient need.

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  • Marketing techniques can accurately identify and quantify the potential demand for hospice care.

    • Conclusions:

    • Implementing data-driven approaches enhances the equitable distribution of hospice resources.
    • Strategic marketing can improve access to essential end-of-life care services.