Cancer, the public, and the radiographer

All radiographers can help bring about more cancer cures. In this context one's specialty--diagnosis or therapy--is less important than the fact that, because radiographers are seen by the public to be knowledgeable about health matters, they can exert an influence on how people think about the cancers. Why public attitudes to cancer adversely affect the number of patients cured and how radiographers might help improve the present lamentable situation is the subject of this paper.