Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Influence of gender on drinking in a modeling situation.

A M Cooper, G J Waterhouse, M B Sobell

    Journal of Studies on Alcohol
    |July 1, 1979
    PubMed
    Summary
    This summary is machine-generated.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Immunogenicity and protective potential of a mucosal protein-only vaccine candidate for tuberculosis.

    Frontiers in immunology·2026
    Same author

    The Yin and Yang of inflammation.

    Current molecular medicine·2014
    Same author

    Lymphotoxin beta receptor signaling limits mucosal damage through driving IL-23 production by epithelial cells.

    Mucosal immunology·2014
    Same author

    Experiential dynamic therapy: a preliminary investigation into the effectiveness and process of the extended initial session.

    Journal of clinical psychology·2014
    Same author

    The teacher: an endangered species?

    Academic psychiatry : the journal of the American Association of Directors of Psychiatric Residency Training and the Association for Academic Psychiatry·2014
    Same author

    Frequently asked questions about training in psychoanalysis.

    Academic psychiatry : the journal of the American Association of Directors of Psychiatric Residency Training and the Association for Academic Psychiatry·2014

    College students, both men and women, consumed more wine when an accomplice drank heavily. This social influence effect was observed in a controlled taste-test setting, highlighting peer drinking behavior

    Area of Science:

    • Social psychology
    • Behavioral science
    • Substance use research

    Background:

    • Social norms significantly influence individual behavior, particularly in consumption patterns.
    • Peer influence is a critical factor in the initiation and escalation of alcohol consumption among young adults.
    • Understanding social dynamics in drinking environments is crucial for public health interventions.

    Purpose of the Study:

    • To investigate the impact of accomplice drinking behavior on wine consumption among college students.
    • To determine if social modeling affects the quantity of alcohol consumed in a controlled setting.
    • To differentiate the influence of heavy drinking versus non-drinking accomplices.

    Main Methods:

    • A taste-test experiment involving college student participants.

    Related Experiment Videos

  • Participants were paired with either a heavy-drinking or a non-drinking experimental accomplice.
  • Wine consumption quantity was measured for each participant.

    • Main Results:

    • Both male and female college students drank significantly more wine when in the presence of a heavy-drinking accomplice.
    • Participants consumed less wine when their accomplice did not drink.
    • The presence of heavy drinking served as a social cue influencing consumption.

    Conclusions:

    • Social modeling, specifically heavy drinking by a peer, increases alcohol consumption in college students.
    • Environmental and social factors play a substantial role in regulating individual drinking behavior.
    • Findings suggest that peer influence is a key determinant of wine intake in social contexts.