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Affect, accessibility of material in memory, and behavior: a cognitive loop?

A M Isen, T E Shalker, M Clark

    Journal of Personality and Social Psychology
    |January 1, 1978
    PubMed
    Summary
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    A good mood enhances cognitive processes. Studies show positive feelings improve product evaluations and memory recall for positive information, linking mood to cognition.

    Area of Science:

    • Psychology
    • Cognitive Science

    Background:

    • Good mood influences cognitive functions.
    • Affective states impact information processing.

    Purpose of the Study:

    • To investigate the effect of good mood on cognitive processes.
    • To explore how induced positive affect influences evaluations and memory.

    Main Methods:

    • Study 1: Induced positive affect in a shopping mall via free gifts; assessed product evaluations.
    • Study 2: Induced affect in a lab setting through a computer game; assessed memory recall.

    Main Results:

    • Induced good mood improved product performance and service evaluations.
    • Winning a game (positive affect) enhanced recall of positive memories.

    Related Experiment Videos

    Conclusions:

    • Positive feelings enhance cognitive accessibility.
    • Mood impacts cognitive processes, influencing evaluations and memory recall.