Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Strategies for multiattribute binary choice.

J E Russo, B A Dosher

    Journal of Experimental Psychology. Learning, Memory, and Cognition
    |October 1, 1983
    PubMed
    Summary
    This summary is machine-generated.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    [Not Available].

    MMW Fortschritte der Medizin·2016
    Same author

    Reprocessing as a recognition cue.

    Memory & cognition·2011
    Same author

    An eye fixation analysis of multialternative choice.

    Memory & cognition·2011
    Same author

    Reliability and clinical utility of DSM-IV substance-induced psychiatric disorders in acute psychiatric inpatients.

    The American journal on addictions·2002
    Same author

    Characterizing the spatial-frequency sensitivity of perceptual templates.

    Journal of the Optical Society of America. A, Optics, image science, and vision·2001
    Same author

    Spatial language and spatial representation: a cross-linguistic comparison.

    Cognition·2001
    Same journal

    Testing the predictions of a distinctiveness model of memory: The production effect in backward recall.

    Journal of experimental psychology. Learning, memory, and cognition·2026
    Same journal

    On the impact of adjacency on transposed-word effects under serial presentation.

    Journal of experimental psychology. Learning, memory, and cognition·2026
    Same journal

    It's time to opt out: Metacognitive analysis of time regulation under uncertainty.

    Journal of experimental psychology. Learning, memory, and cognition·2026
    Same journal

    The role of statistical learning in attentional guidance during search through naturalistic scenes.

    Journal of experimental psychology. Learning, memory, and cognition·2026
    Same journal

    Representing objects and features in long-term memory: A case for direct feature-feature binding.

    Journal of experimental psychology. Learning, memory, and cognition·2026
    Same journal

    Crossmodal correspondences influence adaptation during rule-based category learning of objects.

    Journal of experimental psychology. Learning, memory, and cognition·2026
    See all related articles

    People often use simpler, dimensional strategies for complex choices, even when holistic strategies are better. Simplifying these methods reduces cognitive effort but can lead to errors and violations of expected utility theory.

    Area of Science:

    • Cognitive Psychology
    • Decision Science
    • Behavioral Economics

    Background:

    • Decision-making involves choosing between options with multiple features.
    • Strategies can be holistic (evaluating one option fully) or dimensional (comparing options attribute by attribute).
    • Understanding these strategies is key to explaining choice behavior.

    Purpose of the Study:

    • To investigate the predominant choice strategies used by individuals.
    • To examine the role of cognitive effort in strategy selection.
    • To determine if simplification procedures affect adherence to economic theories like expected utility theory.

    Main Methods:

    • Analysis of eye-fixation patterns to classify decision strategies.
    • Experimental tasks designed to accommodate both holistic and dimensional strategies.

    Related Experiment Videos

  • Assessment of computational simplification procedures and their impact on errors and decision theory.

    • Main Results:

    • Dimensional strategies were favored over holistic strategies in a conducive environment.
    • Holistic computations were often replaced by dimensional strategies, even for simple gambles.
    • Simplification procedures reduced cognitive effort but increased errors and led to systematic violations of expected utility theory for some participants.

    Conclusions:

    • Individuals prefer dimensional strategies to minimize cognitive effort.
    • Simplification procedures are employed to reduce mental workload, despite potential inaccuracies.
    • Strategy selection aims to balance the costs of cognitive effort and decision errors.