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Updated: Aug 11, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

The treatment of smoking as a self-defeating behavior

E K Johnson, J M Chamberlain

    The Journal of Psychology
    |January 1, 1978
    PubMed

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