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Innovation in hospital plans.

R Kropf, S B Goldsmith

    Health Care Management Review
    |January 1, 1983
    PubMed
    Summary

    Hospital strategic planning, competition, and marketing are vital for survival. However, a study found limited evidence of these essential concepts and analytic techniques being widely adopted in hospital plans.

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    Area of Science:

    • Healthcare Management
    • Strategic Planning
    • Hospital Administration

    Background:

    • Hospitals face increasing pressure for survival.
    • Strategic planning, competition, and marketing are considered crucial for success.
    • Sophisticated analytic techniques are advocated for improved decision-making.

    Purpose of the Study:

    • To assess the adoption of strategic planning, competition, marketing, and analytic techniques in hospitals.
    • To evaluate the extent to which these essential concepts are integrated into hospital strategic plans.

    Main Methods:

    • Analysis of a sample of hospital strategic plans.
    • Qualitative or quantitative assessment of the presence and depth of specific strategic concepts and techniques.

    Main Results:

    • The study found no evidence that strategic planning, competition, and marketing concepts are widely adopted.
    • There was a lack of evidence for the broad implementation of sophisticated analytic techniques in the sample.

    Conclusions:

    • The adoption of essential strategic management concepts and analytic techniques in hospitals appears limited.
    • Further research is needed to understand barriers to adoption and promote effective strategic practices in healthcare organizations.

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