Early extraction of meaning from pictures and its relation to conscious identification

Two experiments were conducted in which subjects labeled target pictures preceded by either semantically related or unrelated prime pictures. The exposure duration of each prime was varied around a threshold value, established separately for each subject, that represented the minimum viewing time necessary to identify the prime picture with 100% accuracy. The results of the first study indicated that semantic-priming effects can be obtained with pictures at prime exposure durations too brief for conscious identification of the prime to occur. Data from the second experiment provided an estimate of the minimum exposure time necessary for priming under these conditions. There was evidence from both experiments that attaching a name to a picture is an attended operation that can interfere with naming a subsequent picture, independent of any semantic priming that might occur. This indicates that extracting the meaning from a picture and consciously identifying it may be separate processes. The results are discussed in terms of current models of picture perception.