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A strategic planning model for multihospital systems.

M Warner, J S Steinberg, M Brown

    Inquiry : a Journal of Medical Care Organization, Provision and Financing
    |January 1, 1981
    PubMed
    Summary
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    Strategic planning for multihospital systems needs sophisticated tools. The Multihospital Strategic Planning Model offers a comprehensive, user-friendly solution for regional healthcare planning and marketing analysis.

    Area of Science:

    • Healthcare Management
    • Strategic Planning
    • Health Services Research

    Background:

    • Regional multihospital systems require advanced strategic planning and marketing tools beyond those for single institutions.
    • Planners must assess regional impacts and competitive interactions among numerous healthcare facilities.
    • Existing tools often lack the necessary sophistication, speed, or capacity to handle large inquiry volumes.

    Purpose of the Study:

    • To introduce the Multihospital Strategic Planning Model, designed to meet the complex needs of regional healthcare systems.
    • To provide a planning aid that balances sophistication with speed and ease of use for decision-makers.
    • To facilitate rapid analysis of "What if?" scenarios in corporate-level planning and marketing.

    Main Methods:

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  • Development of the Multihospital Strategic Planning Model, incorporating comprehensiveness and user-friendliness.
  • Implementation of interactive, on-line software for data modification and file creation.
  • Utilizing objective or subjective data changes to simulate various planning and marketing scenarios.

    • Main Results:

    • The model has been adopted as a permanent tool for ongoing planning and marketing at the Maryland Health Care System.
    • The system enables rapid analysis of diverse "What if?" questions by modifying input data files.
    • Users can efficiently store and build upon previous analyses by creating new data files.

    Conclusions:

    • The Multihospital Strategic Planning Model effectively supports strategic planning and marketing for regional multihospital systems.
    • Its comprehensiveness, ease of use, and speed make it a valuable asset for healthcare decision-making.
    • The model enhances the ability of planning staff to conduct complex scenario analyses interactively and efficiently.