Bright sneezes and dark coughs, loud sunlight and soft moonlight

Synesthetic metaphors (such as "the dawn comes up like thunder") are expressions in which words or phrases describing experiences proper to one sense modality transfer their meanings to another modality. In a series of four experiments, subjects used scales of loudness, pitch, and brightness to evaluate the meanings of a variety of synesthetic (auditory-visual) metaphors. Loudness and pitch expressed themselves metaphorically as greater brightness; in turn, brightness expressed itself as greater loudness and as higher pitch. Although loudness thus shared with brightness a metaphorical connection, pitch and brightness showed a connection that was closer and that applied more generally to different kinds of visual brightness. The ways that people evaluate synesthetic metaphors emulate the characteristics of synesthetic perception, thereby suggesting that synesthesia in perception and synesthesia in language both may emenate from the same source-from a phenomenological similarity in the makeup of sensory experiences of different modalities.