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The marketing concept applied to an education program.

S C Parks, D L Moody, E P Barbrow

    Journal of the American Dietetic Association
    |September 1, 1984
    PubMed
    Summary

    Dietetic education programs can boost enrollment by using advanced marketing strategies. Analyzing internal data helps tailor marketing efforts to specific student segments for better recruitment.

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    Area of Science:

    • Dietetic education
    • Marketing strategies
    • Higher education enrollment

    Background:

    • Maintaining enrollment is crucial for dietetic programs.
    • Traditional recruitment methods may be insufficient.
    • A national audience presents unique marketing challenges.

    Purpose of the Study:

    • To apply the marketing process to an extended degree dietetic program.
    • To outline a strategy for initiating marketing studies and orientation.
    • To analyze internal program data for marketing insights.

    Main Methods:

    • Describing the application of the marketing process.
    • Presenting a strategy for marketing study initiation.
    • Analyzing internal program data and market segments.

    Main Results:

    • The study details the marketing process for a national dietetic program.
    • Internal data analysis reveals key market segment characteristics.
    • A strategic approach to marketing orientation is presented.

    Conclusions:

    • Sophisticated marketing strategies are essential for dietetic program enrollment.
    • Understanding market segments is key to effective recruitment.
    • Findings have implications for dietitians in various practice settings.

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