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School nursing in the news.

B J Kalisch, P A Kalisch, M McHugh

    The Journal of School Health
    |November 1, 1983
    PubMed
    Summary

    Media coverage of school nursing increased significantly between 1978 and 1980. Despite positive portrayals, school nursing funding issues and its public agenda status remain concerns.

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    Area of Science:

    • Public Health
    • Health Communication
    • Media Studies

    Background:

    • School nursing is crucial for student health.
    • Media representation influences public perception and policy.
    • Understanding press coverage is vital for advocacy.

    Purpose of the Study:

    • To analyze the image of school nursing in American newspapers in 1978 and 1980.
    • To assess media visibility, message content, and changes in coverage.
    • To identify public perception and funding challenges.

    Main Methods:

    • Content analysis of newspaper articles from 1978 and 1980.
    • Quantitative measurement of article frequency, size, and focus.
    • Qualitative assessment of themes, services, funding, and public response.

    Main Results:

    • Article publication increased from 1.43 to 6.30 per state.
    • Articles primarily focused on school nursing programs and services (77%).
    • Funding issues were reported in 30% of articles, with parents succeeding in averting cuts.

    Conclusions:

    • School nursing is positively portrayed but not a major public issue.
    • Funding threats persist despite positive media attention.
    • Advocacy is needed to elevate school nursing on the public agenda.

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