Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Professional marketing for optometry.

S C Miller

    Journal of the American Optometric Association
    |September 1, 1983
    PubMed
    Summary
    This summary is machine-generated.

    Most optometrists need marketing knowledge for success in a competitive healthcare landscape. Understanding patient needs is key to developing effective optometric marketing strategies for patient retention and attraction.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Biomechanical parameters of the golf swing associated with lower back pain: A systematic review.

    Journal of sports sciences·2024
    Same author

    Corrigendum to "Local neuromuscular characteristics associated with patellofemoral pain: A systematic review and meta-analysis"[Clinical Biomechanics 90 (2021) 105509].

    Clinical biomechanics (Bristol, Avon)·2022
    Same author

    Local neuromuscular characteristics associated with patellofemoral pain: A systematic review and meta-analysis.

    Clinical biomechanics (Bristol, Avon)·2021
    Same author

    Thermographic assessment of the immediate and short term-effects of blood flow restriction exercise on Achilles tendon skin temperature.

    Physical therapy in sport : official journal of the Association of Chartered Physiotherapists in Sports Medicine·2021
    Same author

    Patellar tendinopathy outcome predictors in jumping athletes: feasibility of measures for a cohort study.

    Physical therapy in sport : official journal of the Association of Chartered Physiotherapists in Sports Medicine·2020
    Same author

    Warmer waters masculinize wild populations of a fish with temperature-dependent sex determination.

    Scientific reports·2019
    Same journal

    Visual skills profiles.

    Journal of the American Optometric Association·2014
    Same journal

    Dark adaptation and night blindness.

    Journal of the American Optometric Association·2014
    Same journal

    Scleral tonometry.

    Journal of the American Optometric Association·2014
    Same journal

    Staying in shape: the different roads to fitness for busy optometrists.

    Journal of the American Optometric Association·2000
    Same journal

    Hiring a new optometrist? Be prepared!

    Journal of the American Optometric Association·2000
    Same journal

    Late traumatic intraocular lens extrusion after penetrating keratoplasty.

    Journal of the American Optometric Association·2000
    See all related articles

    Area of Science:

    • Optometry
    • Healthcare Marketing
    • Business Strategy

    Background:

    • Many optometrists lack formal marketing education.
    • Increasing competition necessitates marketing skills in healthcare.
    • Effective marketing is crucial for practice growth and patient engagement.

    Purpose of the Study:

    • To review the fundamental elements of marketing.
    • To apply marketing concepts to optometric practice.
    • To provide strategies for patient acquisition and retention.

    Main Methods:

    • Review of the four key elements of marketing.
    • Analysis of public needs and wants in vision care.
    • Discussion of patient retention and attraction strategies.

    Related Experiment Videos

    Main Results:

    • Marketing principles can be effectively applied to optometric practices.
    • Understanding patient demand is essential for successful marketing.
    • Specific strategies can enhance patient base and loyalty.

    Conclusions:

    • Optometrists can benefit from understanding and implementing marketing strategies.
    • Patient-centered marketing is vital for thriving in the modern healthcare environment.
    • Strategic marketing improves both patient care and practice viability.