"Company motivates the miserable": the impact of consensus information on help seeking for psychological problems

Based on an attribution theory analysis, it was predicted that normal individuals (people who do not evidence a particular target problem) would be least motivated to seek help for a psychological problem when they believe that the problem is actuarially common (i.e., high consensus). Based on an analysis of how target problem people evaluate their psychological problem, however, it was predicted that such individuals (unlike normal individuals) should be maximally motivated to seek help when they believe that the problem is common. To test these predictions, target problem and normal individuals (high vs. average test anxious females) were given feedback that they possessed a problem (test anxiety). Individuals were then told that their problem was either common, uncommon, or given no consensus information. As predicted, the higher consensus information led to the least help-seeking behavior for the normal individuals and to the most help-seeking behavior for the target problem individuals.