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Related Experiment Videos

Utility model of preventive behaviour.

D R Cohen

    Journal of Epidemiology and Community Health
    |March 1, 1984
    PubMed
    Summary
    This summary is machine-generated.

    Preventive behaviors are modeled as consuming goods that reduce health risks. Consumption depends on perceived benefits and costs, integrating economic principles into health decision-making.

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    Area of Science:

    • Health Economics
    • Behavioral Economics
    • Public Health

    Background:

    • Traditional psychosociological analyses of preventive behavior are limited.
    • Preventive actions can be conceptualized as the consumption of goods that mitigate health risks.
    • Understanding the economic drivers of health-related choices is crucial.

    Purpose of the Study:

    • To present a utility model for preventive behavior as an alternative to psychosociological approaches.
    • To analyze preventive actions through the lens of economic demand theory.
    • To determine the relevance of economic principles to the consumption of risk-affecting goods.

    Main Methods:

    • Viewing preventive actions as the consumption of 'goods' that reduce the risk of illness or injury.

    Related Experiment Videos

  • Analyzing the utility (perceived benefit) and cost associated with these goods.
  • Examining the factors influencing anxiety related to unwanted health outcomes.

    • Main Results:

    • Total utility from risk-affecting goods is a sum of use value and reduced anxiety.
    • Many risk-affecting goods are consumed primarily for their inherent use value.
    • Preventive behavior is framed within the economic theory of demand.

    Conclusions:

    • The utility model provides an economic framework for understanding preventive behavior.
    • Economic principles of demand effectively explain the consumption of health-protective goods.
    • This model offers a novel perspective on health-related decision-making.