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Persuasive communication strategies for hospitals
Health Care Management Review
|January 1, 1984
Summary
Hospitals face strict advertising regulations. Despite this, hospital marketing and advertising strategies are growing and will likely become more sophisticated.
Area of Science:
- Healthcare Management
- Marketing and Advertising
Background:
- Hospitals operate under specific advertising regulations beyond general ethical standards.
- There is a notable increase in hospitals' interest and utilization of advertising.
Purpose of the Study:
- To analyze the evolving landscape of hospital advertising.
- To project future trends in hospital marketing strategies.
Main Methods:
- Qualitative analysis of current hospital advertising practices.
- Trend analysis of marketing adoption in the healthcare sector.
Main Results:
- Hospitals are increasingly investing in advertising and marketing techniques.
- Existing regulations do not fully encompass the evolving marketing efforts.
Conclusions:
- Hospital advertising is a growing field with increasing strategic complexity.
- Future hospital marketing will likely be more deliberate and all-encompassing.
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