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The FlyBar: Administering Alcohol to Flies
Published on: May 18, 2014
Direct-mail techniques and the prevention of alcohol-related problems among college students
Abstract:
A university-based program to prevent alcohol-related problems tested a direct-mail campaign designed to increase program participation, increase knowledge and reduce drinking and driving. Survey data indicated that 93% read the letter and that knowledge was increased but that behavior was not changed.
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