The roles of self-esteem and self-consciousness in the Wortman-Brehm model of reactance and learned helplessness

The present experiments were designed to study the conditions under which failure would enhance or inhibit subsequent task performance. Based on the theory of Wortman and Brehm (1975), it was expected that small amounts of failure would produce reactance (manifested by improved performance at a subsequent task), whereas large amounts would lead to learned helplessness (i.e., impaired later performance). It was further expected that individual differences in self-esteem and private self-consciousness would serve as moderator variables for the above effects. In Experiment 1, subjects were exposed to either a small amount of failure or no failure before working on an anagrams task. As predicted, subjects high in self-consciousness, who have shown greater reactance arousal in attitude change studies, performed better on the anagrams task than subjects low in self-consciousness in the small-failure condition, but not in the no-failure condition. Further analyses revealed that this Self-Consciousness X Small Failure interaction was attributable to the performance data of the low, but not the high self-esteem subjects. Experiment 2 was designed to replicate and extend these results. Subjects were pretreated with either a small amount of failure, an extended amount of failure, or no failure before working on the anagrams task. A significant Self-Esteem X Helplessness Training interaction emerged. Relative to the no-failure condition, in which the two self-esteem groups did not differ, low self-esteem participants (low SEs) performed marginally better than did high self-esteem individuals (high SEs) in the small-failure condition but significantly worse than high SEs in the extended-failure condition. The effect of private self-consciousness was considerably weaker in this study, possibly because the sample included few low SEs (who are especially influenced by self-focused attention) who were also relatively low in self-consciousness. Questionnaire data from Experiment 2 were consistent with the notion that enhanced performance reflected reactance, whereas impaired performance signified helplessness.