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Consulting patterns after a television programme on sexually transmitted diseases.
The British Journal of Venereal Diseases
|August 1, 1982
Summary
A television program about sexually transmitted diseases (STDs) increased clinic workload. While many new patients sought care, a lower proportion were diagnosed with STDs compared to other referral sources.
Area of Science:
- Public Health
- Epidemiology
- Health Communication
Background:
- Sexually transmitted diseases (STDs) represent a significant public health concern.
- Media coverage, such as television programs, can influence public health-seeking behaviors.
Purpose of the Study:
- To assess the impact of a television program on STD clinic workload and patient demographics.
- To analyze the source of referrals and diagnostic outcomes following the broadcast.
Main Methods:
- Monitoring patient referral sources before and after a television program on STDs.
- Recording telephone inquiries during the same periods.
- Analyzing the proportion of STD diagnoses among patients referred due to the program.
Main Results:
- 18% of male and 13% of female patients attending the clinic post-broadcast were referred due to the program.
- The proportion of positive STD diagnoses was lower for program-referred patients (30% males, 22% females) than for other referral sources.
- Telephone inquiries increased by 56% after the program's airing.
Conclusions:
- Television programs on STDs can significantly increase patient volume and inquiries at clinics.
- Program-induced patient influx may include individuals with lower confirmed STD diagnoses.
- Public health campaigns via media require careful planning to manage increased demand and ensure appropriate patient care.