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Attitudinal and normative variables as predictors of drinking behavior

K M Kilty

    Journal of Studies on Alcohol
    |July 1, 1978
    PubMed
    Summary

    Attitudes toward alcohol consumption positively correlated with drinking behavior. Personal beliefs, not social norms, effectively predicted drinking habits in study participants.

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    Area of Science:

    • Psychology
    • Behavioral Science

    Background:

    • Understanding the factors influencing alcohol consumption is crucial for public health.
    • Normative beliefs, encompassing personal and social perceptions, are known to impact health behaviors.

    Purpose of the Study:

    • To investigate the relationship between attitudes toward drinking and actual drinking behavior.
    • To determine the predictive utility of personal and social normative beliefs on drinking behavior.

    Main Methods:

    • A study was conducted with three distinct groups of subjects.
    • Data on attitudes toward drinking, personal normative beliefs, social normative beliefs, and drinking behavior were collected.

    Main Results:

    • A positive association was found between attitudes toward drinking and drinking behavior.
    • Personal normative beliefs significantly predicted drinking behavior.
    • Social normative beliefs did not show a significant predictive relationship with drinking behavior.

    Conclusions:

    • Attitudes are a key determinant of alcohol consumption.
    • Interventions targeting personal beliefs may be more effective in modifying drinking behavior than those focusing on social norms.

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