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Interpersonal reactions to assertive and unassertive styles when handling social conflict situations
Journal of Behavior Therapy and Experimental Psychiatry
|March 1, 1982
Summary
Assertive individuals are seen as competent but less likable compared to unassertive ones. This perception of social assertiveness and likeability was consistent across different races in the study.
Area of Science:
- Psychology
- Social Psychology
- Behavioral Science
Background:
- Understanding social assertiveness is crucial for behavioral interventions.
- Assertiveness training aims to modify social interaction behaviors.
- Perceptions of assertiveness may be influenced by factors like race.
Purpose of the Study:
- To investigate how social assertiveness is perceived and evaluated.
- To examine the influence of assertive versus unassertive behavior on evaluations.
- To assess the role of model race in the perception of assertiveness.
Main Methods:
- College students observed videotapes of models in social conflict scenarios.
- Models displayed either assertive or unassertive behaviors.
- Participants rated models using a 26-item adjective checklist, considering race.
Main Results:
- Assertive models were perceived as skilled and capable.
- However, assertive models were rated significantly less likable than unassertive models.
- The race of the model did not alter these perception patterns.
Conclusions:
- Assertiveness is associated with competence but may reduce likeability.
- Interventions should consider the potential trade-off between assertiveness and social likeability.
- Future research could explore nuances in how race and assertiveness interact in social perceptions.