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Inexpensive methods for recruiting subjects to smoking cessation programs

H A Lando

    Addictive Behaviors
    |January 1, 1982
    PubMed
    Summary

    Recruiting participants for smoking cessation research is challenging. News releases, employer letters, and word-of-mouth proved most effective for subject recruitment in this study.

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    Area of Science:

    • Public Health
    • Behavioral Science

    Background:

    • Securing adequate participant samples is a significant challenge in smoking cessation research.
    • Effective recruitment strategies are crucial for the success of intervention studies.

    Purpose of the Study:

    • To evaluate the efficacy of various publicity methods for recruiting participants into smoking cessation programs.
    • To identify the most impactful recruitment techniques for diverse community settings.

    Main Methods:

    • The study compared the effectiveness of standard news releases, public service announcements, posters, and employer letters.
    • Recruitment efforts were implemented in both a metropolitan area (250,000 residents) and a university community (40,000 residents).

    Main Results:

    • All tested publicity techniques contributed to subject recruitment.
    • News releases, letters to employers, and word-of-mouth demonstrated the greatest impact on participant acquisition.
    • Effectiveness varied between the metropolitan and university community settings.

    Conclusions:

    • Targeted publicity, particularly news releases and employer outreach, can significantly enhance participant recruitment for smoking cessation studies.
    • Understanding community demographics and tailoring recruitment strategies accordingly is essential for maximizing research participation.

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