Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Recruitment using mass media strategies

J C Levenkron, J W Farquhar

    Circulation
    |December 1, 1982
    PubMed
    Summary

    Mass media recruitment, including newspapers and television, offers a moderate strategy for clinical trial participant enrollment. This method yielded better results than radio and had a lower participant exclusion rate.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    With commentary.

    Archives of disease in childhood·2010
    Same author

    With commentary.

    Archives of disease in childhood·2010
    Same author

    A program to reduce cardiovascular and cerebrovascular disease in the czech republic: design and methods of the healthy dubec project.

    International quarterly of community health education·2010
    Same author

    Improving physicians' HIV risk-assessment skills using announced and unannounced standardized patients.

    Journal of general internal medicine·2001
    Same author

    Use of stage of change (SOC) to develop an STD/HIV behavioral intervention: phase 1. A system to classify SOC for STD/HIV sexual risk behaviors--development and reliability in an STD clinic.

    AIDS patient care and STDs·2000
    Same author

    Nutritional education in the community.

    Nutrition, metabolism, and cardiovascular diseases : NMCD·2000

    Area of Science:

    • Clinical trial recruitment
    • Public health research
    • Biomedical studies

    Background:

    • Mass media is a common strategy for recruiting participants to clinical trials.
    • Effectiveness of different media channels varies.
    • Understanding recruitment yields and participant characteristics is crucial for trial success.

    Purpose of the Study:

    • To evaluate the effectiveness of mass media as a recruitment strategy in the Coronary Artery Risk Development in Young Adults (CARDIA) study.
    • To compare the yield and characteristics of participants recruited through different mass media channels (newspapers, radio, television).

    Main Methods:

    • Nine research centers utilized mass media (newspapers, radio, television, or combinations) for direct participant recruitment.
    • Data on initial contacts, first protocol visits, and final entries were collected.
    • Participant exclusion rates due to unwillingness to proceed were compared between media-recruited participants and all participants.

    Main Results:

    • Mass media accounted for 4% of initial contacts, 11% of first protocol visits, and 11% of entries.
    • Television and newspaper recruitment yielded better results than radio.
    • Participants recruited via mass media had a significantly lower exclusion rate (one-fourth) at the first protocol visit compared to other sources.

    Conclusions:

    • Mass media is a viable recruitment strategy for clinical trials, particularly newspapers and television.
    • This strategy can yield a moderate number of participants with a lower rate of early dropout.
    • Media can also serve as an adjunctive recruitment tool alongside other methods.

    Related Experiment Videos