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Related Experiment Videos

The drugging of the Third World

M Silverman, P R Lee, M Lydecker

    International Journal of Health Services : Planning, Administration, Evaluation
    |January 1, 1982
    PubMed
    Summary

    Pharmaceutical promotion in developing nations often exaggerates drug effectiveness and omits risks, unlike in developed countries. This study highlights deceptive marketing practices and their impact on irrational drug use.

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    Area of Science:

    • Pharmacology
    • Global Health
    • Medical Ethics

    Background:

    • Pharmaceutical marketing practices vary significantly across different global regions.
    • Concerns exist regarding the accuracy and ethical considerations of drug promotion, particularly in developing countries.

    Purpose of the Study:

    • To investigate and compare pharmaceutical product promotion across diverse international markets.
    • To identify discrepancies in promotional content and assess their potential impact on drug prescribing and usage.

    Main Methods:

    • Analysis of promotional materials for over 500 pharmaceutical products from more than 150 companies.
    • Comparative study of marketing strategies in the United States, Great Britain, Latin America, Africa, and Asia.

    Main Results:

    • Promotional materials in Third World countries exhibited gross exaggeration of effectiveness and minimization of hazards compared to those in the US and UK.
    • No significant differences in promotional quality were found based on company type (multinational/domestic, brand/generic) or national economic system.
    • Promotion often focused on non-essential "luxury products" in impoverished regions, diverting resources from basic healthcare needs.

    Conclusions:

    • Discrepancies in pharmaceutical promotion are not solely due to regulatory differences but may involve intentional deceptive practices.
    • Irrational drug promotion and use in developing nations may be influenced by factors such as bribery of influential figures.
    • Corrective measures are needed to address unethical marketing and promote rational drug use globally.

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