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Behavioral Disturbances: An Innovative Approach to Monitor the Modulatory Effects of a Nutraceutical Diet

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Marketing strategy: a key leverage point for dietitians

T G Jensen, B J Brooks

Journal of the American Dietetic Association

|September 1, 1981

Summary

Dietitians can enhance their professional impact by adopting a nutrition support team role and proactively expanding their responsibilities. This strategic approach improves nutritional care and increases the visibility of dietetic services within healthcare systems.

Area of Science:

Dietetics
Clinical Nutrition
Healthcare Management

Background:

The dietetics profession requires planned evolution to meet contemporary healthcare demands.
The nutrition support team model presents an opportunity for dietitians to elevate their professional standing and service impact.
There is a growing emphasis on nutrition's role in patient outcomes, necessitating proactive dietitian engagement.

Purpose of the Study:

To explore the potential for clinical dietitians to expand their roles within healthcare systems.
To demonstrate how a systematic marketing strategy can facilitate proactive role evolution for dietitians.
To assess the feasibility and physician acceptance of expanded dietitian responsibilities in nutritional care.

Main Methods:

A case study approach was employed to examine role expansion within an existing healthcare setting.

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The study focused on the implementation of a nutrition support team concept.

A systematic marketing strategy was developed and applied to advocate for expanded dietitian roles.

Main Results:

The case study successfully demonstrated that dietitians can assume greater responsibility for nutritional care.
Physicians showed willingness and eagerness to delegate significant nutritional care tasks to dietitians.
The implementation of planned change and a marketing strategy led to recognized progress in role expansion.

Conclusions:

Clinical dietitians can proactively expand their roles through strategic planning and adopting a nutrition support team model.
Expanded dietitian roles are achievable within current healthcare structures, with physician support.
This proactive approach enhances the visibility and effectiveness of dietetic services, improving overall nutritional care.