Evaluation of publicity concerning a mental health center

If a community mental health center decides that the public is not sufficiently aware of its services, efforts to increase community visibility can be made. In this study, a random telephone survey of a community indicated that about 44% of the respondents had heard of the mental health center's parent agency. After the survey, a series of public service announcements about mental health appeared in the local newspaper during a four-week period. A postpublicity survey revealed that the campaign did not significantly penetrate the population and increase community awareness of the mental health center or significantly improve attitudes toward it.