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Related Experiment Videos

Smoking artifacts: factors of source evaluation

L Powell, M Hickson, S R Hill

    Perceptual and Motor Skills
    |December 1, 1978
    PubMed
    Summary

    Credibility factors for nonverbal smoking cues differ from verbal stimuli, lacking a character dimension. However, verbosity in nonverbal cues may suggest potential verbal behavior.

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    Area of Science:

    • Communication studies
    • Social psychology
    • Media effects

    Background:

    • Credibility is a key factor in message interpretation.
    • Nonverbal cues often influence perceptions of credibility.
    • The role of smoking artifacts as nonverbal stimuli in communication is under-explored.

    Purpose of the Study:

    • To investigate the credibility factors associated with nonverbal smoking artifacts.
    • To compare these factors with those of verbal stimuli.
    • To determine if a character factor is present in nonverbal stimuli.

    Main Methods:

    • Survey research involving 323 communication students.
    • Analysis of student responses regarding credibility perceptions.
    • Comparison of factors derived from nonverbal versus verbal stimuli.

    Main Results:

    • Credibility factors for nonverbal smoking artifacts differ significantly from verbal stimuli.
    • A distinct 'character' factor was identified for verbal stimuli but absent for nonverbal stimuli.
    • Verbosity in nonverbal smoking artifacts showed potential for inferring verbal behavior.

    Conclusions:

    • Nonverbal smoking artifacts and verbal stimuli rely on different credibility dimensions.
    • The absence of a 'character' factor in nonverbal stimuli suggests a distinct processing mechanism.
    • Verbosity serves as a potential, albeit indirect, indicator of underlying verbal communication traits.

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