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Related Experiment Videos

Drinking patterns in experimental and barroom settings

T F Babor, J H Mendelson, B Uhly

    Journal of Studies on Alcohol
    |July 1, 1980
    PubMed
    Summary
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    Happy hour policies, which offer discounted drinks, were linked to increased alcohol consumption frequency and quantity. This effect was observed in both experimental settings and real-world bars for various drinker types.

    Area of Science:

    • Public Health
    • Alcohol Research
    • Behavioral Science

    Background:

    • Discount drink promotions, such as happy hour, are common in on-premise alcohol establishments.
    • Understanding the impact of these policies on alcohol consumption is crucial for public health initiatives.

    Purpose of the Study:

    • To investigate the relationship between discount drink policies and alcohol consumption patterns.
    • To determine if happy hour policies influence the frequency and amount of alcohol consumed.

    Main Methods:

    • The study examined data from experimental and barroom settings.
    • Consumption patterns of casual and heavy drinkers were analyzed in relation to discount drink policies.

    Main Results:

    Related Experiment Videos

  • A significant association was found between discount drink policies and increased drinking frequency.
  • Discount drink policies were also related to higher amounts of alcohol consumed by patrons.
  • These effects were consistent across both experimental and barroom environments.

    • Conclusions:

    • Happy hour policies appear to encourage greater alcohol consumption.
    • Findings suggest that regulations on discount drink promotions may be warranted to mitigate excessive alcohol intake.