Recent experiments testing an opponent-process theory of acquired motivation

There are acquired motives of the addiction type which seem to be non-associative in nature. They all seem to involve affective phenomena caused by reinforcers, unconditioned stimuli or innate releasers. When such stimuli are repeatedly presented, at least three affective phenomena occur: (1) affective contrast effects, (2) affective habituation (tolerance), and (3) affective withdrawal syndromes. These phenomena can be precipitated either by pleasant or unpleasant events (positive or negative reinforcers). Whenever we see these three phenomena, we also see the development of an addictive cycle, a new motivational system. These phenomena are explained by an opponent-process theory of motivation which holds that there are affect control systems which oppose large departures from affective equilibrium. The control systems are strengthened by use and weakened by disuse. Current observations and experiments testing the theory are described for: (1) the growth of social attachment (imprinting) in ducklings; and (2) the growth of adjunctive behaviors. The findings so far support the theory.