Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Discrepancy, dissonance, and the "dissonant" smoker

J R Eiser

    The International Journal of the Addictions
    |November 1, 1978
    PubMed
    Summary
    This summary is machine-generated.

    This study challenges assumptions about antismoking messages, suggesting message discrepancy isn't the key to effectiveness. It also redefines "dissonant" smokers, impacting public health communication strategies.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Predicting smokers' non-compliance with smoking restrictions in public places.

    Tobacco control·2009
    Same author

    Parenting the premature infant: balancing vulnerability and quality of life.

    Journal of child psychology and psychiatry, and allied disciplines·2005
    Same author

    Screening for diabetic retinopathy is well received by patients and may improve self-management intentions.

    Diabetic medicine : a journal of the British Diabetic Association·2001
    Same author

    Randomized controlled trial of a midwife-delivered brief smoking cessation intervention in pregnancy.

    Addiction (Abingdon, England)·2001
    Same author

    Is targeted early detection for melanoma feasible? Self assessments of risk and attitudes to screening.

    Journal of medical screening·2001
    Same author

    Evaluation of primary prevention initiatives for skin cancer: a review from a UK perspective.

    The British journal of dermatology·2000
    Same journal

    Alcohol use, drug use, and well-being in older adults in Toronto.

    The International journal of the addictions·1995
    Same journal

    Alcohol and drug misuse in the nursing home.

    The International journal of the addictions·1995
    Same journal

    The elderly and the use of illicit drugs: sociological and epidemiological considerations.

    The International journal of the addictions·1995
    Same journal

    Interactions between alcohol and other drugs.

    The International journal of the addictions·1995
    Same journal

    Misuse of prescription drugs.

    The International journal of the addictions·1995
    Same journal

    Alcoholism and dementia.

    The International journal of the addictions·1995
    See all related articles

    Area of Science:

    • Social Psychology
    • Public Health Communication

    Background:

    • Reexamines theoretical assumptions of McKennell and Thomas's study on smoking habits and attitudes in Britain.
    • Critically analyzes the assumption that highly discrepant antismoking messages should be avoided due to potential boomerang effects.

    Purpose of the Study:

    • To evaluate the empirical basis for message discrepancy as a determinant of antismoking communication effectiveness.
    • To clarify the categorization of smokers, specifically the term "dissonant" smokers.

    Main Methods:

    • Review and reinterpretation of social psychological research.
    • Theoretical analysis of existing assumptions in smoking behavior studies.

    Main Results:

    • Little empirical support found for the assumption that high message discrepancy leads to opposite attitude change.

    Related Experiment Videos

  • Argues that message discrepancy is not the primary factor in communication effectiveness.
  • Proposes that the term "dissonant" is misapplied to smokers who perceive an inability to quit.

    • Conclusions:

    • Effectiveness of antismoking messages may depend on factors beyond message-attitude discrepancy.
    • Revising the definition of "dissonant" smokers is crucial for targeted interventions.
    • Highlights implications for both theoretical models and practical public health campaigns.