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Related Experiment Videos

Doctor on the air

A Rogers

    The Journal of the Royal College of General Practitioners
    |October 1, 1980
    PubMed
    Summary

    Local radio medical programs address common health concerns, similar to general practice. These broadcasts serve as valuable preventive and educational tools, with general practitioners well-suited to provide this public health service.

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    Area of Science:

    • Public Health
    • Medical Broadcasting
    • Health Communication

    Background:

    • Local radio medical open-line programs are a growing medium for health information dissemination.
    • Understanding caller concerns is crucial for optimizing health education strategies.
    • The role of media in public health education requires ongoing investigation.

    Purpose of the Study:

    • To review medical programming on local radio.
    • To analyze the health problems presented by callers to a medical open-line radio program.
    • To assess the potential of radio as a public health tool.

    Main Methods:

    • Content analysis of medical radio programming.
    • Analysis of 158 caller inquiries from a regular medical open-line program in Plymouth, Devon.
    • Categorization and review of caller-presented medical problems.

    Main Results:

    • Caller medical problems mirrored those seen in general medical practice.
    • Most callers received referrals back to their primary care physician.
    • Callers were often provided with explanations or medical advice during the program.

    Conclusions:

    • Local radio medical broadcasting can function as an effective preventive and educational resource.
    • These programs offer popular entertainment alongside health information.
    • General practitioners are suitable professionals to deliver such community health services.

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