[Pilot project smoke-free workplace]

In 1991 SAN had acquired wide experience with firms which had introduced rules about smoking, governing where and when smoking is permitted at the workplace. A dossier was produced, based on this expertise, with the title: "Smoke-free Workplaces". A pilot project, taking Zurich as a model, was intended to demonstrate how health-promoting measures could be successfully put into effect in the context of smoking. The results of experimentation with six different, interlocking measures were collated, and evaluated with a view to their implementation throughout the whole of Switzerland. The basic components covered the three areas of Information, Raising Awareness, and Motivation, and focussed particularly on the following six points: Information materials; text/cartoons for internal company PR use; bids to wean people off smoking; the "5-day-campaign" (a communication game, 5 min. a day); an information event raising the interest of the personnel on to a wide range of possibilities: Information, experience the reactions of your body on tobacco-smoke, expositions, opinion-walls. And sixth: advice on strategy for employers and personnel managers.