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[Choice of bread]

M F Rolland, C Chabert, Y Serville

    Annales De La Nutrition Et De L'Alimentation
    |January 1, 1978
    PubMed
    Summary
    This summary is machine-generated.

    French consumers prioritize bread

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    Area of Science:

    • Food Science
    • Consumer Behavior

    Context:

    • The majority of French consumers prefer white wheat bread.
    • Bread choice is driven by size and crust characteristics over composition.
    • Modern bread consumption is often as an accompaniment to meals.

    Purpose:

    • To analyze consumer preferences in bread selection.
    • To understand the declining taste for bread in France.

    Summary:

    • Consumers prioritize bread's crusty, well-baked consistency and shape (long loaves) over its taste.
    • Despite a drop in consumption, consumers seek quality bread, sometimes traveling for better options.
    • Improvements in bread taste alone are unlikely to reverse the decline in consumption.

    Impact:

    • Highlights the importance of physical bread attributes in consumer choice.
    • Suggests that taste is secondary to texture and appearance for contemporary bread consumers.
    • Indicates a significant disconnect between bread quality and overall consumption levels.