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Related Experiment Videos

Colors and emotions: preferences and combinations

M M Terwogt1, J B Hoeksma

  • 1Kinder- & Jeugdpsychologie, Vrije Universiteit, Amsterdam, The Netherlands.

The Journal of General Psychology
|January 1, 1995
PubMed
Summary

Children and adults show distinct color and emotion preferences. Color-emotion links, especially in young children, align with individual color and emotion preferences, suggesting predictable associations.

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Area of Science:

  • Developmental Psychology
  • Color Psychology
  • Cognitive Science

Background:

  • Understanding the relationship between color perception and emotional response is crucial in various fields, including marketing, art, and therapy.
  • Previous research indicates that color preferences can vary across age groups, but the interplay between color preference, emotion preference, and color-emotion association requires further investigation.

Purpose of the Study:

  • To investigate age-related differences in color and emotion preferences among children and adults.
  • To examine how individual preferences for colors and emotions influence the association between specific colors and emotions.
  • To test the hypothesis that color-emotion pairings can be predicted from separate color and emotion preference orders.

Main Methods:

  • Three age groups (7-year-olds, 11-year-olds, adults) participated in paired-comparison tasks to establish color and emotion preferences.
  • A subsequent task involved participants linking specific colors to emotions by selection.
  • Statistical analysis was used to determine the predictability of color-emotion combinations from preference data.

Main Results:

  • Consistent color and emotion preferences were observed within each age group, with significant differences noted between age groups.
  • The youngest age group (7-year-olds) demonstrated a meaningful relationship between their color-emotion combinations and their preference orders for colors and emotions.
  • The study found that the frequency of color-emotion pairings was predictable based on separate color and emotion preferences.

Conclusions:

  • Color and emotion preferences develop and change across childhood and into adulthood.
  • The findings support the hypothesis that color-emotion associations are influenced by, and predictable from, individual preference hierarchies.
  • This research provides insights into the cognitive processes underlying color-emotion perception and its developmental trajectory.

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