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Abstract:
The author outlines the ways in which health messages have been given to agrarian communities in Tigray, Ethiopia. Special attention has been given to assessing the people's knowledge base initially, to communicating with them at the most appropriate times and places and in the local language, and to the use of role-playing.
Keywords:
AfricaAfrica South Of The SaharaAgricultural WorkersCommunicationCommunication ProgramsDemographic FactorsDeveloping CountriesDiseasesEastern AfricaEconomic FactorsEducationEthiopiaHealth EducationHuman ResourcesIecLabor ForceMalaria--prevention and controlOrganization And AdministrationParasitic DiseasesPopulationPopulation CharacteristicsProgram ActivitiesProgramsRural Population