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Evaluating risk communications: completing and correcting mental models of hazardous processes, Part II
A Bostrom1, C J Atman, B Fischhoff
1School of Public Policy, Georgia Institute of Technology, Atlanta 30332.
Abstract:
We propose a decision-analytic framework, called the mental models approach, for evaluating the impact of risk communications. It employs multiple evaluation methods, including think-aloud protocol analysis, problem solving, and a true-false test that allows respondents to express uncertainty about their answers. The approach is illustrated in empirical comparisons of three brochures about indoor radon.