Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

The Under Cover Skin Cancer Prevention Project. A community-based program in four Texas cities

W B Boutwell1

  • 1Department of Behavioral Science, University of Texas M. D. Anderson Cancer Center, Houston.

Cancer
|January 15, 1995
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Using mass media communication for health promotion: results from a cancer center effort.

Hospital & health services administration·1994
Same author

Theory-based approaches for improving biomedical communications.

The Journal of biocommunication·1994
Same author

Cancer control at the workplace: the Working Well Trial.

Preventive medicine·1994
Same author

A model program for teaching nurses breast assessment and cancer screening.

Journal of continuing education in nursing·1991
Same author

Closing the gap.

Dimensions in oncology nursing : journal of the Division of Nursing·1990
Same author

Marketing concepts revisited.

Dimensions in oncology nursing : journal of the Division of Nursing·1990

Community skin cancer prevention programs using media partners effectively raise awareness. Interventions addressing social norms and peer pressure are key to increasing sun protection behaviors.

Area of Science:

  • Public Health
  • Behavioral Science
  • Dermatology

Background:

  • Nonmelanoma skin cancer incidence is increasing.
  • Behavioral research has advanced tobacco use understanding but less so for skin cancer prevention.
  • Skin cancer prevention strategies require greater attention.

Purpose of the Study:

  • To evaluate a community awareness and education program for skin cancer prevention.
  • To assess the effectiveness of media partners in disseminating ultraviolet (UV) radiation information and promoting risk-reduction.
  • To understand public knowledge, attitudes, and beliefs regarding UV exposure and prevention.

Main Methods:

  • The Under Cover Skin Cancer Prevention Project utilized media partners in four Texas cities.
  • Disseminated daily UV radiation readings and behavioral change messages.

Related Experiment Videos

  • Employed UV solar meters for continuous UV exposure monitoring and conducted telephone surveys (n=1600) for trend analysis.

    • Main Results:

    • Public is knowledgeable about sun dangers but less likely to practice prevention due to social norms favoring tanned appearance.
    • Peer pressure and social norms are significant barriers to sun protection.
    • Media partnerships proved effective in enhancing community awareness.

    Conclusions:

    • Community-based programs leveraging media partners and addressing social norms/peer pressure can enhance skin cancer prevention.
    • Further long-term, theory-based intervention strategies are needed to test media-based approaches.
    • Longitudinal, case-control designs are recommended for future research.