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Narrowing the gap: practical strategies for increasing whole-grain consumption
1National Center for Nutrition and Dietetics, American Dietetic Association Foundation, Chicago, IL 60606-6995.
Critical Reviews in Food Science and Nutrition
|January 1, 1994
Summary
Effective communication of whole-grain benefits requires clear, positive, and practical messaging. Integrating these recommendations into national guidelines is crucial for increasing whole-grain consumption.
Area of Science:
- Nutrition Communication
- Public Health Messaging
- Dietary Recommendations
Background:
- Consumer confusion and doubt hinder the adoption of nutrition recommendations.
- Increasing whole-grain intake is a public health goal that faces communication challenges.
Purpose of the Study:
- To identify effective strategies for communicating the importance of whole-grain consumption.
- To outline methods for overcoming barriers to whole-grain intake.
Main Methods:
- Analysis of communication tactics for nutrition recommendations.
- Review of existing national nutrition policy documents.
Main Results:
- Four key tactics for effective whole-grain messaging: positive framing, simplicity, practicality, and a unified voice.
- The need for integrating quantitative recommendations (e.g., three servings daily) into major national nutrition documents.
Conclusions:
- Clear, actionable communication strategies are essential for promoting whole-grain consumption.
- Policy integration is vital for widespread adoption of whole-grain recommendations.