The farmers' market coupon program for low-income elders

Area of Science:

• Community Health
• Agricultural Economics
• Food Security

Background:

• Low-income elders face nutritional risks and limited access to fresh produce.
• Farmers' markets offer direct marketing opportunities for small-scale farmers.
• The Massachusetts Farmers' Market Coupon Program aims to address these dual needs.

Purpose of the Study:

• To evaluate the effectiveness of the Massachusetts Farmers' Market Coupon Program.
• To assess program impacts from the perspective of participating elders.
• To identify successes and areas for improvement in the coupon program.

Main Methods:

• Data collection through evaluation by participating elders.
• Analysis of elder feedback on program benefits and usability.
• Assessment of program outcomes based on collected data.

Main Results:

• Elders successfully redeemed coupons for fresh produce at farmers' markets.
• The program facilitated new direct marketing channels for small farmers.
• Participating elders reported positive experiences and nutritional benefits.

Conclusions:

• The Massachusetts Farmers' Market Coupon Program is a successful initiative.
• The program effectively supports both low-income elders and small farmers.
• Program data indicates significant positive outcomes for community health and local agriculture.