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What attributes determine quality and satisfaction with health care delivery?
M R Bowers1, J E Swan, W F Koehler
1Department of Marketing, Graduate School of Management, University of Alabama at Birmingham.
Abstract:
Patient-based determinants of quality and satisfaction play an important role in choosing a health care provider. This study identifies five attributes of health care delivery that define patients' perceptions of quality and satisfaction. Managerial implications for diagnosing quality concerns of patients are discussed.
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