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Related Experiment Videos

Promoting designated drivers: the Harvard Alcohol Project

J A Winsten1

  • 1Center for Health Communication, Harvard School of Public Health, Boston, MA 02115.

American Journal of Preventive Medicine
|May 1, 1994
PubMed
Summary

The designated driver concept is a national strategy to reduce alcohol-related traffic deaths. Public opinion shows this concept is popular and increasingly used to change social norms around drinking and driving.

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Area of Science:

  • Public Health
  • Social Science

Background:

  • Alcohol-related traffic fatalities remain a significant public health concern.
  • Existing strategies focus on prevention, deterrence, and treatment.
  • The designated driver concept emerged as a novel approach within this strategy.

Purpose of the Study:

  • To explain the designated driver concept's role in shifting social norms.
  • To describe the national campaign promoting designated drivers.
  • To present data on public opinion regarding designated drivers.

Main Methods:

  • Analysis of the designated driver concept as a social norm change mechanism.
  • Description of public and private sector involvement in a national campaign.
  • Presentation of public opinion survey findings.

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Main Results:

  • The designated driver concept is a popular and growing practice.
  • Public opinion data indicates widespread acceptance and adoption.
  • The concept is viewed as effective in preventing alcohol-related traffic incidents.

Conclusions:

  • The designated driver concept is a successful strategy for reducing alcohol-impaired driving.
  • Public support and participation are key to its effectiveness.
  • Continued promotion can further solidify this concept in social norms.